FMCG Labels

The fast-moving consumer goods (FMCG) market is one of the most competitive and aggressive in the world.

Labelling is an indispensable part of marketing, which impulse and highly influence consumer buying behavior. In each product category under FMCG market, brand owners are looking for new approaches to develop labels in order to face competitive market. Labelling is used to differentiate or giving distinct looks from the other products available in the market. FMCG labels can be made in different design as per the specific demand of the customers. It includes self-adhesive labels, barcode, tag, sticker and others, available in different shape, size and colors. However government organizations across the world has established packaging labels guidelines for particular products and packaging type and it is required to meet those requirements.

Increasing demand for grocery, personal care products and food and beverage is expected to drive consumption of FMCG products. In five years, FMCG market has become highly consolidated, majorly influenced by local players and retailers. In such competitive environment, brand owners are more inclined towards having private labels so that to stand against competitor. Private labels are gaining trust among end-use consumers, and expected to be potential substitute for FMCG labels.
Below is a snapshot of these quadrants.

Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.